Hi, it's Cathy,
Tobi Chief Stylist. Welcome to 1-to-1 Shopping! How can I help you today?
| I’m finally back from New York and so happy to be home. The New York show went great. It was my first time doing an ENK show and it was definitely a good place for me to be. I met buyers from all over the U.S., picked up some great new accounts, and got really excited about my Spring/Summer collection. |
| My sales rep talked me into adding some last minute summer totes into the collection, so keep your eyes open for those. I’m working on light-colored bodies with python handles in contrasting colors. I also found that my new Dulce Clutch did really well so I am going to develop it in a few more colorways. That’s the great thing about these shows, they give you perspective, and you get to see what everyone else is doing and how to improve your collection.
The pictures I am including are of my booth when I arrived and the end result. Keep in mind that I touched down in San Francisco from Japan and 48 hours later I was on a red eye to New York. I spent my 2 days in S.F. running to hardware stores buying wallpaper (which, I’d like to note, is very hard to find these days), fishing wire, and vintage-inspired hooks. Somehow I managed to pull it together, only having to pay one overweight suitcase fine, and made it to New York in one piece, with all my samples and the 7 rolls of wallpaper. |

Just got back from Japan and am currently in New York at the ENK Accessories Circuit show presenting my spring and summer collection, but more on NYC in my next entry. |
Japan was fantastic. We went for my brother’s wedding and stayed for 2 weeks traveling around the country on the Shinkansen (the famous bullet train). We went to Nikko, Kyoto, Osaka and Hiroshima. Thankfully, my new Japanese sister-in-law took us all around, translated menus and helped us get on the right trains at the right time. It could not have been more different than traveling in South America. It was so safe and efficient it felt like a glimpse into the future. The fashion, especially in Tokyo, just blew my mind! I love Tokyo! It’s huge, and I got lost trying to find the boutique district and ended up in Prada. The man bags are what stood out the most. I knew Tokyo was known for being extremely fashion-forward but seeing guys with real man bags blew my mind. |

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The Tsukiji fish market in Tokyo was awesome. I love sushi but all that fish at 5am was a lot to stomach. I love sushi and was so excited to eat a lot of it in Japan. Oddly enough, my favorite sushi ended up being the one-dollar conveyor belt sushi, which does not have the best reputation. |
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There is so much more I could write about Japan. The shrines, architecture and bath houses were all so impressive and unlike anything I have seen while traveling in South America or Europe. But that’s enough for now, I have to pack my bags and get back to San Francisco. - Helen Hoppock of Helena De Natalio |
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I worked in the Peace Corps in Paraguay for two years as a business development volunteer. |
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Natalio is the name of the town I lived in Paraguay. I used to go by Helena (pronounced Elena) but there are a lot of women named Elena so my friends from other towns started calling me Helena de Natalio and it stuck. When it came time to name my handbag line it was too appropriate to pass up. |
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I ended up in South America because I wanted to work as a Peace Corps Business Consultant in a Spanish-speaking country and they assigned me to Paraguay. From there it became a love affair; I met my husband (from Seattle) in Paraguay, became inspired by local crafts and women’s groups in Paraguay (where I learned to sew) and loved how people use fashion as a form of expression in Argentina. I ended up living in South America for 4 years and still go back every 3-4 months to design, find new leathers and check in with my production facilities. |
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I’d have to say my husband keeps me motivated and committed to not accepting the status quo and fulfilling my dream. But, I’d say that experiencing other cultures is my biggest inspiration. I love visiting other countries, where people are not afraid to try new things, and I always find inspiration walking down the streets of South America. It is a stark contrast from the environment I grew up in where people strive to drive the same car and wear the same clothes. I find that traveling helps me think outside the box and increases my creativity. |
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Our socially responsible production, the buttery soft leathers we use, and the handmade detailing are our signature elements not found on mass-produced bags. My number one priority when producing HDN bags is that the work helps Argentinean artisans. It is remarkably difficult to find production facilities that operate legally in South America but I have worked hard to find those places that pay fair wages, and provide benefits and healthy working conditions. |
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Because I work with artisans and all production is done in South America, I find that they are not on my “American” time schedule. I’ve learned to stretch the truth when it comes to production deadlines in Argentina so that I make my commitments in the U.S. |
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I find that the Helena de Natalio customer shops in boutiques, loves fashion, and cares about where their purchases come from. At the moment, the Leti Bag is a definite must-have. It is classic, multifunctional and its buttery soft leather just gets softer with use. |
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Not at the moment. I’ve learned my lesson. When I first started, a Spanish girlfriend and I began a small clothing line on the side and it was way too time consuming. |
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I love Isabella Fiore. I respect their design style, textures and leather colors. |
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In Argentina there is a lot of Italian influence, and it’s known for red meat and wine. These days I’m not so into eating out, but I love to cook so I frequently bring back my favorite olive oil from Mendoza, Argentina and Uxmal Malbec wine to enjoy with friends. |
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(Posted 01.21.08)
(Posted 01.15.08)
(Posted 01.07.08)
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