Artificial Flavor is what you'd get if tightie whites and boxers had kids. We all started with tightie whities but at some point moved to boxers. The problem is, if you're still wearing boxers you're a little behind...the times. Boxers are way too loosey goosey to be wearing anymore, getting all bunched up especially under skinnies. You can recreate the sensation by taking the Sunday paper, crumpling it up and just stuffing it down your pants. Boxer briefs are the best! Shopping for them can get confusing, but just know that you have 3 lengths to choose from. There's the mid-thigh brief that's longer and feels kinda like a turtleneck for your thigh, which isn't so bad if you wear neoprene a lot and are used to feeling wrapped. The boxer brief is shorter but not the comfiest, with the banding hitting the thigh right about where your legs and seat drop the most weight on the chair. The perfect undie length is the trunk, which Artificial Flavor does in a variety of colors. The Vintage Wash Trunks are the essential, but if you like racing stripes the Trickster Trunks are more your speed. If you're into old school Artificial Flavor has the Bandito Briefs and Vintage Wash Briefs that would both make your gym teacher happy.

Here's a few shots from a recent fashion show at the W Hotel that included John Varvatos and a lot of near naked dudes sporting Artificial Flavor.

We love our locals! Here's a pic of us with Marcus Prato (he's 2nd from the right between Cathy and Corina) and a friend. Artificial Flavor is, in their own words, "a contemporary San Francisco lifestyle brand that remixes classic garments similar to how DJs remix existing music. By tweaking just the right attributes to alter the original flavor ever so slightly, we're creating new wearable experiences that are familiar enough yet fresh enough for modern day life."