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What does Alife represent? “Strictly New York Sh*t,” according to their MySpace page. If you're one that measures a brand by who wears it, take a peek at the Alife corral of photos, it's like a who's who of hip-hop and the NYC scene. But the once hard to find footwear brand (a.k.a., Ritefoot or RTFT) is looking to cross over and widen their reach with more of a lifestyle offering of apparel, accessories and beyond. Whatever you think about the new direction, there's no denying that Alife is still a red hot collaboration beast, teaming up with the biggest names above and underground to create gear that everyone covets.
Right now we're carrying the tees, but footwear will arrive shortly. Stay tuned!
See the Tobi Stylist streetwear picks in our Trend Report!
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