You can learn a lot from deodorant ads. Be confident, secure, take risks, that's just the encouragement we wanted to inspire with our first men's lookbook for 2008. We dedicated "The New Leisure" to give all guys a shot of confidence by showing them how to painlessly incorporate spring trends without abandoning your comfort zone or overhauling your natural style.

We chose a model with some muscle tone, Jason, to shatter the common misconception that to wear deeper necklines, skinny jeans, drapey cardigans and funky glasses you've gotta be a chain smoking frontman or spindly emo art student. This spring's men's trends only ask one thing of you, be confident.