When it comes to menswear we're suckers for the minimalist anti-brand brands like A.P.C. and now, Wrath Arcane. Why? Here's a scenario we see way too often. Take a perfectly designed piece with just the style you're looking for, but it never makes it to the dressing room. All because of a tiny logo that doesn't agree with you or a gaudy coat of arms that would look far better on a jousting shield than swallowing the yoke on your shirt. Stuff like that really makes us appreciate the quiet confidence and design detailing of Wrath Arcane. We gave you a Sneak Peek of Wrath Arcane for Spring 2008 back in January, and it's finally here!

Wrath Arcane founders Brian O'Neill and Sean Bilovecky are what you might call activist designers that spurn some commercial conventions like cheap manufacturing (Wrath Arcane is entirely made in the U.S.A.) and using models. "...we never want a model to sell our line...too many brands are 90% model, 10% clothing...and 0% about making our industry better." The anti-establishment, do the right thing stance is reason enough to rally behind them, but when you see the clothes you get why there's a cult following. The construction is solid, and the design is thoughtfully played in understated edge. For Spring 2008, Wrath Arcane's snap convertibles and concept paneling give us a glimpse at the futurescape of sportswear without resorting to space cadet cliches.