You Must Create, as in you must create your own design style. YMC is a London brand started by Fraser Moss and Jimmy Collins, and their philosophy is functional, smart and distinctive pieces that become more personal over time. What that means is simply, everything is easy to wear, you'll wear it a lot, and it will last because it's not disposable. Fans of brands like A.P.C. will appreciate YMC's approach and aesthetic. Moss and Collins hit on some key trends for fall.

A tough girl jacket in something other than leather, sweet! The lightweight Nylon Biker Jacket is so slick, with more than enough attitude to rock out whatever you wear under it!

The red and grey pullover Gingham Check Shirt in superfine corduroy is one of the coolest plaids for fall! You might have seen this shirt in men's, but the women's version is different—it's a pullover that flares out slightly just below the front button placket.

The Blueberry Knit Cardigan is a must-have addition to your conservative sexy, librarian chic collection. If you haven't grabbed a shrunken cardigan yet, this nubby number is the one! The texture pattern makes it stand out even in neutral black.

Boyfriend sweaters are really hot right now, and this Merino Button Cardigan looks the part but isn't overly slouchy. The double-breasted buttons are a cool touch!