BB Dakota specializes in "fast-fashion," which is just industry speak for taking the hottest designer trends and quickly (within 90 days or less) making them available to the public at an affordable price. The idea is a proven winner (see H and M, Zara, Forever 21), and BB Dakota's success already has them thinking about going public. Just look at the collection and you'll see what all the fuss is about. Affordable trend that's delivered superfast, what's not to love? BB Dakota can fill your entire wardrobe for the cost of one or two pieces of a designer label.