Nudie proves that good guys do finish first. Nudie is our number one selling men's denim, but that's not why you should love 'em. The Nudie philosophy is refreshing independent. The notion of denim as a "second skin" is the Nudie mantra. Don't mind runways trends, make your own style! Nudie is all about telling your own, personal denim story. That kind of everyday truth has no shelf life. Sounds a bit corny but Nudie jeans really are indigo canvases, taking on a wash personality that reflects your lifestyle. Check out the newest arrivals for Fall 2008!

(Pictured: Nudie Even Steven Straight Leg Jeans in Charcoal Grey, Thin Finn Skinny Jeans in Dark Saltwater Blue and Bootcut Barry Jeans in Dry Old Organic)

Besides making denim personal, Nudie runs a socially responsible business, working with suppliers and partners that respect human rights. Nudie is also growing more green, minimising the use of natural resources by reusing and recycling while expanding their certified organic denim collection.